The credit crisis and its effects to the real economy have put the CFOs on the front lines,, as they implement emergency measures to help companies survive the recession.Now as the recovery is taking place the task of the CFOs is becoming more complex.Anew risk accompanies every new move.The CFOs judgement gives the direction to the thinking of the team.They analyse the cost,benefit and risks of pursuing them.What’s more, if excess leverage inflated demand and profitability in the years leading up to the crash, CFOs must help managers to understand what they should expect as normal after the crisis has fully passed and to set appropriate performance targets.CFOs should challenge their colleagues to examine how much more restructuring might be undertaken to secure a company’s cost position for the medium term.CFOs should take time now to consider whether their companies may have stretched the supply chain a little too thin.The downturn changed many industries fundamentally, and once-strong businesses may emerge from the crisis in a weaker competitive position. Divesting them now may be better than spending the next economic cycle trying to fix them. Buyers will emerge as the market recovers—and companies can free up cash for better opportunities elsewhere.In a recession, most companies focus on cutting costs—head counts, discretionary marketing expenditures, R&D, product development, and capital spending. But all of these now cost less than they have in a decade, especially hiring new finance professionals. Research on previous downturns shows that the future winners made disproportionate investments in talent, marketing, R&D, and capital spending at exactly this point.
Tuesday, December 29, 2009
Friday, November 28, 2008
The main objective of any business is to make profits but there are even other things which matters like Creating Customer Satisfaction, Building Brand Equity and Customer relationship management. Customer relationship is one of the major factors in increasing the company profits. The service to loyal customers is more cost effective, they are ready to pay higher amount for their particular brand, and they are a good source of BUZZ marketing. There are six defined factors describing the relationships of the customer with the brand-intimacy, love, quality, interdependence, commitment and attachment. Observations have shown that PURCHASE loyalty is not related to price though it has an impact of market shares whereas there is exactly the opposite case with ATTITUDINAL loyalty.
Only few people understand the true implementation of CRM, some implement it by mails through direct marketing, some use it for information purpose. Implementation of CRM need not be a sure success unless one knows the proper application.
Tuesday, September 9, 2008
The concept of emotional intelligence plays a vital role in leadership literature.But in the past five years research about the neuroscience has shown the working of the brain while we interact.DANIEL GOLEMAN has very well said that new studies of brain has shown that leaders can improve group performance by understanding biology of empathy.The understanding that effective leadership is all about having powerful social circuits in the brain has prompted to extend the concept of emotional intelligence all over the world.Leading effectively is less about mastering situations or social skill sets but about developing a genuine interest in and positive feelings in the people whose cooperation and support you need.an emotionally intelligent person may not be always an ethical person.a socially intelligent person has readiness and attends to the needs of others.its a brain to brain interaction.More potent exchanges take place with whom we spend the greatest amount of time during the day.it a science as well as art which is the basic instinct of of a person ,the better and the more balanced way we manage it the better is the scope for us to maintain any relations,whether it is personal or professional.
Monday, September 8, 2008
Tuesday, September 2, 2008
Most of us follow what our mind says and converts it into action but many a times there arises a feeling in us which is different from the normal behavior. This is the ‘GUT FEELING’ which is a sign of bravery. How much mettle do we posses, is answered by this feeling. Generally human behavior does not allow him to take risk but here comes a feeling which generates fiber in you to take risk and the second factor which is the RISK MANAGEMENT if synchronized with it in a balanced proportion then human beings can take CALCULATED risk. Here I can give a classic example of mountain dew which promotes guts ’dar ke aage jeet hai’ and the same advertisement shows how to manage your risk by controlling your fear factor. Today in business world, innovation has become the ladder to climb up to success. Basically there are two types of innovation-individual and team. Less gut is required in team innovation because the risk factor is shared. When companies are indulged into any innovation then many risk factors are involved like if such a product is about to be launched by any other company or the product doesn’t work out well in the market etc. but the company moves ahead with its GUT FEELING by controlling the factors of risk as much as it can, to produce the best possible output. It is as good as managing your emotions with your intelligence.
Sunday, August 31, 2008
Now days what most of the companies are working upon is EMOTIONAL INTELLIGENCE .but how far is the relation between emotion and management is the question. If we divide the terms emotion and intelligence then how far a person can succeed in a company either with emotion or with his intelligence. In both the cases he becomes a threat to the company. in finance less of emotions are required in HR more of it is required, similarly in marketing a balance is necessary therefore an emotional person can not handle every situations. Emotional intelligence is the demand of today’s world so that we can balance our over flowing emotions with our intelligence wherever it is required. An intelligent person with no emotions can not handle his employees from their perspective and employees are the strength of the company neither can he make an efficient external network which is the basic requirement for the growth of the company. Therefore the synchronization of emotion and intelligence in the field of management is as important as the combination of the horse and the robe. The former plays its role but the latter takes over the control.
Friday, May 16, 2008
How many of us have never told any lie in our life?...HARDLY ANY. why are we scared to converse the truth? Even though it’s a small and easy task but one of the most difficult thing to put into practice in our lives…most of the times there is strong rationale because of which we keep lying…the reason is that we own some or the other thing which we are scared to lose in the presence of truth … it can be your image, prestige, your relationship, your career or even your life it can be anything and everything which you own personally. basically lying is not the objective, objective is to hide the truth…to save our so called possessions but gradually we come to realize that instead of saving our possessions we start losing it day by day..it happens automatically..’THE RIGHT’ always wins over ‘THE WRONG’.i think its better to lose in the very initial stage than to lose later..This mistake is a very common mistake in our life. lying is not the solution…the solution is stop fearing losses…SPEAK UP!
Monday, April 28, 2008
If world is an organization and India is one of its departments the I can should say that the departmental manager of India lacks in his balanced managerial capabilities, why I am saying this is because…though we can see India as a booming country where internal problems are taken taken into cancern and are given solutions but still India has to go a long way…one of the major problems prevailing in this country is REGIONAL IMBALANCE which hinders the overall growth of the country…let us take an example of U.p where its eastern horizon reflects the underdeveloped part of the developed India and the western horizon presents the developing nation. where the problem arise from? is it the improper flow of the funds? or the system is more corrupt in specific areas? This problem is such an obstacle in the overall growth of the department. Why there are 52 bridges simultaneously built over in Mumbai but no proper road even to walk in most of the villages of the nation. Be it infrastructure,be it the government facilities,be it education ,be it the living standard of people or any other thing there is a huge difference between the 1st grade 2nd grade and 3rd grade cities and simply forget about villages…
It needs a balanced flow of funds in the various regions of the countries…..serious thought which includes the wholistic growth of the country.
Wednesday, April 23, 2008
It’s rightly said that a businessman needs to put himself in his customer’s shoes. what does it mean actually…does it mean that u have to give to ur customers what ur customers want? Well I would rather say a big NO! I think a businessman has to think much beyond that. If he limits his products or services to his customer’ demand and makes improvement step by step as the demand increases then his creativity becomes stagnant….he can not think beyond what his customers think. Customer’s suggestion should be taken on how to improve where u lack on ur current going process, but not how to bring another change in this world because they will think what is inside the box but a businessperson will try to bring what lies outside.
Thursday, April 17, 2008
Becoming entreprenuer is not an easy task though i would not rate any job as a very difficult one.today many students who wish to become a DHEERU AMBANI hezitate to take their first step forward,thinking the after effects before hands..the major problem is that if they have to start from a small work their confidence level sinks.even their parents don't support as they wish that the
their child is not meant for opening a small shop instead he has to sit in a big A.C cabin and order his subordinates.but why do we forget that if we aim for something high in our life we cant rush and catch it but we have to move ahead strategically and gradually to reach the ultimate GOAL.it requires lot of patience,thought,self-confidence but the fact is that climbing steep hills requires slow pace at first.